Efficiency is sought after today in all business sectors.  The first step with sales and field work is to free the sales employees from administrative work and routine tasks.  This includes visit and route planning, visit reports, provision of customer data or earnings statistics, and much more.  This is where intelligent software systems come in to allow the sales force more freedom with which to more intensively focus on the customer.  Integration of the CRM systems opens unlimited potential regarding the sales force controlling of the company.  The CRM-expo presents the current trends and demonstrates solutions which optimize sustainable business developments.